Last Update: June 17, 2025
The following summaries are for informational purposes only and do not constitute legal advice. While Gryphon AI offers a compliance platform, it is vital to consult an attorney before starting any call, text message, email, or direct mail marketing campaign for your business.
Phone Channel
- INQUIRY occurs when an individual inquires about a company's product or service.
- TRANSACTION occurs when an individual enters into a transaction with a company.
- EXPRESS WRITTEN PERMISSION is the "gold standard" for call campaigns and is typically captured according to standards associated with the Federal eSign Act. If express written permission is provided, it is generally okay to call an individual until they revoke consent or opt-out (unsubscribe).
Text/SMS Channel
- EXPRESS WRITTEN PERMISSION is the "gold standard" for text/SMS campaigns and is typically captured according to standards associated with the Federal eSign Act. If express written permission is provided, it is generally acceptable to SMS/text an individual until they revoke consent or opt-out (unsubscribe). Exemptions are required to send any text message for marketing or commercial purposes.
Email Channel
- EXPRESS WRITTEN PERMISSION is the "gold standard" for email campaigns and is typically captured according to standards associated with the Federal eSign Act. If express written permission is provided, it is generally acceptable to email an individual until they revoke consent or opt-out (unsubscribe).
- AFFIRMATIVE CONSENT occurs when an individual expressly consents to receive the email, either in response to a request for such consent or at the individual's initiative, such as an inbound inquiry or request to receive more information by email (opt-in).
Mail Channel
- EXPRESS WRITTEN PERMISSION is the "gold standard" for direct mail campaigns and is typically captured according to standards associated with the Federal eSign Act. It is generally acceptable to mail an individual until they revoke their consent or opt-out of receiving further mailings.
- PRIOR EXPRESS CONSENT is any provision (written or verbal) of consent to receive mail at a particular address.