Last Updated: September 22nd, 2025
What is Branded Calling?
Branded Calling allows your business to control the caller ID information that appears when you place outbound calls. Instead of showing only an unfamiliar phone number, your calls can display your company’s name and number directly on the recipient’s screen.
This makes it clear who is calling, helps establish trust, and creates a more professional customer experience from the very first interaction.
Why Use Branded Calling?
Customers today are cautious about answering unknown numbers. Branded Calling gives them a reason to pick up. Here’s how it helps your business:
- Increase customer connections: Customers are more likely to answer when they recognize your business.
- Reduce operating costs: Fewer missed calls mean less time wasted and more productive teams.
- Build trust and protect your brand: Showing your name and number helps prevent scammers from spoofing your identity.
- Improve customer satisfaction: Create a professional first impression from the moment your call appears on screen.
- Support employee success: Higher answer rates and smoother conversations improve team morale and reduce turnover.
Key Features
Branded Calling isn’t just about displaying your name; it includes tools that support better communication and insights:
- Real-time brand display: Show your business name and phone number directly on the recipient’s screen.
- Analytics and insights: Access data on calls delivered, answered, missed, declined, or called back, plus summaries by carrier and call volume.
- Enhanced brand presence: Maximize awareness and recognition with every call you make.
Support Resources
Questions about Branding Calling? Reach out to your Customer Success Manager
or contact Gryphon AI Support
at
support@gryphon.zendesk.com